David Bunnell is the founder and CEO of the LongLifeClub (www.longlifeclub.com), an online community of people who want to live “longer, healthier lives” by pro-actively managing their nutrition, fitness and lifestyle choices.  He is also the author of "Count Down Your Age" a book that helps you create a plan for reducing your "functional age."

A media entrepreneur and technology pioneer, Bunnell is also the founder of several major media properties including the computer magazines PC, PC World, and Macworld; the trade show, Macworld Expo; and the biotechnology information service, BioWorld.

PC World Communications, which he started with $2 million in funding from International Data Group (IDG) in 1983, grew from zero to over $100 million in revenue by 1989 with over 30% pretax profits. The company published several major computer magazines including PC World, Macworld, Publish, Macintosh Today and produced a number of tradeshows and conferences including Agenda and Macworld Expo. Using his own resources Bunnell started the BioWorld Information Service in 1990 and sold it to Thompson International in 1994. In 1997 he took the company HyperMedia Communications public on the NASDAQ Exchange. From 1998 to 2002, he was CEO and Editor-in-Chief of Upside Media, a venture-back company that he grew from $400,000 to $12 million in advertising revenue before the dotcom crash. He is the recipient of the first Lifetime Achievement Award from the Computer Press Association.

David Bunnell traces his roots in the technology industry to the first personal computer. In 1975, he was the vice president of marketing at MITS in Albuquerque, N.M., when it produced the first commercially available personal computer, the Altair 8800. While at MITS, Bunnell worked closely with Microsoft founders Bill Gates and Paul Allen, who published the BASIC programming language for the Altair.

Active in community affairs, Bunnell created and funded Computers & You, a community computer learning center at Glide Church in the heart of one of San Francisco’s poorest neighborhoods. For several years, he also served as a member of the Board of the Northern California American Civil Liberties Union, and he is still active in this organization.