ELDR is the first consumer magazine and online community created for the affluent and influential 60+ elder.

Created from the word ‘ELD’ meaning a time in one’s life when one comes into power and ‘R’ for revolutionizing the way we think about aging.

ELDR's vision is to inspire and empower readers to live a more meaningful life, to celebrate the joys and to successfully navigate the challenges of aging. 

As both a print magazine and an online forum, ELDR brings readers an opinionated and entertaining approach to aging through essays, stories, reviews, interviews and artwork. ELDR offers fresh viewpoints on emerging social and behavioral issues along with insights on health, medication, finance and activism.

The 60+ Market Opportunity

• Have more than $1.2 trillion in annual spending power
  
• Net worth nearly double the U.S. national average
• Healthy living and aging are a $480 billion annual industry
• Over 3 million have $1million or more in investable assets
• There are more than 40 million Americans over 60
• Over 4.7 million Americans turn sixty every year and this trend will continue for 18 years

The ELDR Opportunity

• ELDR has been chosen as one of the 15 hottest launches (out of 700 new magazines in 2007) by Media Industry Newsletter/Magazine and Samir Husni known as ‘Mr. Magazine'.
• ELDR is available nationally in Barnes & Noble and Borders.
• Our readers have an average annual income of $125K.
• We will be publishing four issues in 2008 (Feb., May, Aug., Nov. with a rate base of 75,000)

Our audience is affluent, self-motivated…the doers, the movers, the shakers, the leaders…NOT the followers. We provoke thought, our readers take action….we don’t ask them to sign petitions.

Tap into the market of highly educated elders with incomes of over $100K or with more than $1 million dollars in disposable net worth by advertising with ELDR. Contact our ad sales team at adsales [at] eldr [dot] com or call (415) 623-8494 and let us design a customized ad campaign that will deliver real results.