ELDR is a media company which seeks to inspire the influential 60-plus audience to celebrate the joys, navigate the challenges and discover the meaning of aging.

ELDR brings an enlightened, entertaining and sometimes edgy approach to aging through its reviews, articles and interviews, dynamic photography and artwork. Regular columns include ELDR Travel, ELDR Yoga and ELDR Tech. We also feature regular stories on grandparenting, caregiving, and staying mentally sharp, among others. ELDR offers fresh viewpoints on social issues and new ideas on health, fitness, finances and activism.

MANAGEMENT TEAM

Chad Lewis
Founder/CEO/Publisher
chad [at] eldr [dot] com

Chad Lewis was a Founder of AgeSong, Inc., an innovative development and managment company of elder housing communities, which won the 2006 American Society of Aging - National Award for Excellence in the Field of Aging. He still remains a board member. He has over fifteen years of management and operations experience in the entertainment, new media and publishing industries. He has assembled senior-level staff and consultants for ELDR with publishing experience at magazines such as Reader’s Digest, Sunset, Men’s Health, Prevention, Health, Dwell and Red Herring. When Chad’s not talking about aging he can found in the hills of Marin with his wife and their two dogs.

David Bunnell
Co-founder/Editor-in-Chief
dave [at] eldr [dot] com

Dave Bunnell is a veteran entrepreneur and magazine publishing pioneer who founded major media properties including PC Magazine, PC World, MacWorld and Bioworld. He was also the CEO and Editor-in-Chief of HyperMedia Communications and Upside Media. In 1994, he received the first Lifetime Achievement Award from the Computer Press Association. Dave is now passionately involved in aging, health and longevity issues, having recently founded the online community, the LongLifeClub and authored the book, "Count Down Your Age" (McGraw-Hill:New York).

Amir Kia
Chief Financial Officer
amir [at] eldr [dot] com

Amir Kia was a Founder and President of Finance for AgeSong, Inc., a developer and manager of elder communities. He was responsible for the annual operating budget, employing 68 individuals and caring for 103 seniors. He has secured bridge and permanent financing over $36 million and has developed financial feasibility models for new developments, deepened relationships with lenders and equity sources, and coordinated financial audits and reviews. Just before joining ELDR he secured funding for a 129 unit elder project totaling $58,000,000. Amir continues to balance the financial world with a deep connection to his values and spirituality. He is a graduate of the Wharton School of Business and recently completed an advanced degree in comparative religious studies at the Graduate Theological Union in Berkeley.

Laurie Herr
Managing Editor
laurie [at] eldr [dot] com

Laurie Herr has more than 10 years experience in the print and new media world. She started in 1997 at American Girl magazine, first as a special projects employee, then working her way up to become Features Editor. In 2002 she made the move to Health, a Time Inc. magazine based in Birmingham, Alabama, where she began as Associate Editor. She later moved online as editor of Health.com, the magazine's Web site. During her tenure on the Web, her team's site redesign earned industry recognition and awards. In 2005, she was made Managing Editor of Health. Laurie lives with her husband and daughter in Birmingham. She loves to hang out with one of her best friends, Helen, age 91.

Ed Williams
Associate Publisher
ed [at] eldr [dot] com

Ed Williams brings more than 17 years of experience in sales, marketing and management in the fields of print, new media, and medical outcomes. He has extensive experience in start-up companies including a successful public offering where he served as Director of International Operations. He has recently returned from Shanghai where he edited and wrote for That’s Shanghai, China’s premier English language magazine. Ed is a graduate of the University of Notre Dame where he played varsity soccer. He loves travel, very spicy food and gadgets.

ELDR MANIFESTO

WE the founders, employees, investors, and associates of ELDR intend to forever change the all too common negative perceptions of aging and what it means to be old.

With open eyes we will celebrate rather than bemoan the natural processes that cause our bodies to change and gradually decline until we are no longer sustainable. Along the way we will encourage people of all ages to do their utmost to live healthy, holistic lifestyles that encompass good nutrition, exercise, integrative medical care, community and positive spirituality.

We will face head-on the events that may challenge many of us and our loved ones as we age—not shying away from difficult issues such as cancer, dementia or incontinence.

We will seek out wisdom from our elders and in doing this we will provide each, regardless of race, class, sex or religion a platform to honestly and openly express their viewpoints. Those of us who are not yet elders will daily remind ourselves: how would we want to be treated.

Accordingly, we will care for and respect our elders in the way we will want to be treated and respected. Our belief is that everyone is valuable and has something to contribute until the very end of their days.

We will be open to the many roads life can take us down and we will help our elders and their families make difficult decisions about care should these decisions be necessary. We encourage people to live independently as long as is safely possible, but we realize that the best options may vary from one situation to the next.

At ELDR we ask the question: What if we couldn’t wait to be old, just like a child can’t wait to be an adult?